About Zalesne LLC
Ralph Waldo Emerson once said, “An institution is the lengthened shadow of one man.”
This is a timeless truth -- no matter whether the institution is large or small, and no matter whether it’s being run by its founder or a CEO several generations removed. In fact, given the constant exposure of CEOs in these days of social media and instant micro-news, it’s more important than ever that CEOs strategically shape their personal positioning to align with and give lift to their companies.
Many CEOs leave the development of their positioning to chance. At worst, this makes the company vulnerable, and at best it wastes a key corporate asset.
Zalesne LLC works with CEOs to help them align their story with the story of their company, enabling both to reach new levels of success.