About Zalesne LLC
Ralph Waldo Emerson once said, “An institution is the lengthened shadow of one man.”
This is a timeless truth -- no matter whether the institution is large or small, and no matter whether it’s being run by its founder or a CEO several generations removed. In fact, given the constant exposure of CEOs in these days of social media and instant micro-news, it’s more important than ever that CEOs strategically shape their personal positioning to align with and give lift to their companies.
Many CEOs leave the development of their positioning to chance. At worst, this makes the company vulnerable, and at best it wastes a key corporate asset.
Zalesne LLC works with CEOs to help them align their story with the story of their company, enabling both to reach new levels of success.
Praise for NYT Bestseller Microtrends
MARK J. PENN with E. KINNEY ZALESNE
“The ideas in this book will help you see the world in a new way.”
– Bill Clinton
“It's not often that I read a book and every page is money! This book may have more ideas about what is going to be big in the next ten years than any I have ever read. You ought to get it.”
– Jim Cramer
"Unrelentingly fascinating ... a diligently researched tome chock-full of counterintuitive facts and findings that may radically alter the way you see the present, the future, and your places in both ... Microtrends is the perfect bible for a game of not-so-trivial pursuits concerning the hidden sociological truths of modern times."
- The New York Times
For more about Microtrends, please visit the Microtrends website at www.microtrending.com www.microtrending.com